ClearPath advertises on Google. To measure which ads bring people to ClearPath, we use the Google Ads tag on our public pages, such as the home page, pricing, articles and state pages, and on the sign-up and password reset pages. The tag tells Google when someone arrives from one of our ads or campaign links, opens the sign-up form or sends us a request through a form on those pages, and it counts three steps: creating an account, logging a first hour and starting a Pro trial. Google may also use visits to these pages to show ClearPath ads to people who have been to our site.
In the app, including the setup steps after sign-up, the tag runs only at the moment one of those steps happens: when you save your first hour during setup, and when Stripe confirms a Pro trial started, during setup or on the billing tab in Settings. It loads then with page views turned off, so it does not record which pages you visit. Google is told which step happened, on which page, and, for a trial, the plan and how often it is billed. It is not told what you entered. The next page you open reloads without it.
The tag never runs on the pages where you keep your records: the dashboard, your hours, board forms, the audit, supervision, and the setup steps where you import hours or add your supervisor. It never receives your hours, client details, supervision records or forms.
Where it runs, the tag sends Google the page you are on, such as /pricing or /register, and its title. Nothing else from the web address is sent, except the codes in the link that say which ad or campaign brought you, such as a campaign name or an offer code. It also sends the website that sent you to us, such as google.com, and, if that website shares it, the page you came from there. When you come from one of our own pages, it sends only clearpathhours.com. It also sends the usual details a browser sends with any request, such as your IP address and browser type. When it counts one of the steps above, it sends which step it was and, for a trial, the plan and how often it is billed. For a later positive subscription payment attributed to an ad, ClearPath may send Google the ad click identifier, payment time, actual amount and currency, and Stripe invoice identifier used to prevent duplicates. It does not send your ClearPath user ID, name, email or clinical records with that payment event. It sets advertising cookies: _gcl_au on clearpathhours.com, and Google's own cookies on Google's domains, such as doubleclick.net. You can block them in your browser settings or with a content blocker, and ClearPath works the same without them. Google's use of this information is covered by Google's privacy policy.